I am the chief commercial officer for Synetec and have been working in the IT industry for over 20 years. In my role at Synetec I am responsible for setting the go-to-market strategy for the company, with direct responsibility for both the sales and marketing functions, as well as working with our clients to help them with their digital strategy. This is achieved through helping clients to act fast to take advantage of new markets and opportunities as policy, compliance and governance, fluctuating budgets, demographics, and technology impact our daily lives and organisational requirements. I am a keen rugby fan, who recently enjoyed supporting England at the World Cup in Japan, and can often be seen stretching myself in a 5-a-side football arena.