Knowing how your customers truly feel when they interact with your business is vital, but how can you collect this data? In our previous articles, we have been discussing the benefits of using data analysis tools that use NLP (Natural Language Processing) and ML (Machine Learning) technology to ‘read’ and flag key information from the conversations you have with customers.
Read more →Understanding the behaviour of your customers and staff will help you create value and growth, but how do you access this important information? In our previous article that you can read here, we discussed topic identification and how this is important in providing context to the conversations your business has with customers. Behaviour identification is the next step in this
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