AI for marketing

AI to Boost Sales and Marketing for ESET

Headquartered in Bratislava, Slovakia, ESET, founded in 1987, is a global Cybersecurity leader, protecting over 100 million users worldwide. While a major force in the market, especially in mainland Europe, it has so far been less visible in the UK market than the excellence of its solutions warrants.

To fix this, ESET’s UK team approached Synetec with a request: Could we identify a way to increase its brand recognition in the UK consumer market?

Another consideration was if there was a way to better enhance and coordinate ESET’s online and offline outreach and sales efforts.

See the full case study for how the project panned out. The result was a 178% improvement in marketing ROI.

We can tell you what’s happening in your market, what people are talking about you, and whether they’re interested in your brand without doing any tracking. And really, really importantly, while fully respecting people’s data privacy.